Jenny Richey is an ADAPT-certified health and wellness coach with a focus on functional medicine. She supports her clients by being a true partner and making the challenging path to change less overwhelming. It's important to her that her clients feel less alone. Keeping those goals and values in mind, we settled on a brand direction that includes keywords such as warmth, hope, courage, understanding, support and ease. Bringing those values across in Jenny's design meant focusing on warm, earthy tones with a few bright spots and courageous 'colour-blocking' thrown into the mix.