Erin Mills in a National Board and ADAPT certified health coach who helps busy mums to prioritise themselves, their self-care and their health. Being able to relate well to her ideal client allows Erin to really empathise and support mums on this journey. I helped Erin in determining a focus for her website, which included crafting a custom strategy, visual and creative direction, and translating those elements into her website. We made sure to consider both her target clients as well as her own values and approach to merge those in the visual style and colours.